Peta2 “Vegan Campaign”
i’ve shot this ad for Peta2, as part of a new german campaign
in the last 3 years i have been often shooting for the german branch of the worldwide animal rights organization Peta. during this time i got exposed to a lot of information and facts about the rather cruel pursuits of humans and animals on this planet. a lot of what considers to be “normal” in the way we perceive and consume animals has stopped making sense, which eventually turned me from a vegetarian to vegan.
this “new sense”, makes just more and more sense as i go and while this blog/website meant to focus on my professional affairs, i take the opportunity to “come out” with this subject and recommend everybody who’s still reading it, to take a moment, look around and realize to which extent animal abuse interwinds with your life, what you eat, what you wear, what you buy, and give it all just one more deep thought.